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“When we contacted Holman, he immediately began discussing concepts for Far Cry and kept reiterating that he wanted to make the environment the focus of his art,” Lapp said. Lapp does not know whether the artist commissioned for Better Box Art’s Far Cry 4 image, Tyler Holman, had that controversy in mind when creating his image. Better Box Art’s version of a Far Cry 4 cover shows no characters instead it illustrates a mountainous landscape, focusing on nature. When Ubisoft revealed the box art without context, some found the art offensive. Antagonist Pagan Min sits on a desecrated statue with his hand on top of the head of another man, weapons on either side of them. “If it’s done purely for marketing reasons, it’s rarely very good.”įar Cry 4 also features a character as the focus of the box art. “If the way that the character is portrayed on the cover gives us better knowledge of who they are in relation to the media we’re about to consume or it gives us greater insight into the themes, ideas, or tone that the piece of media has to offer, than a character-centric cover can be wonderful,” he said. Lapp went on to say that even though Vaas was only a small part of Far Cry 3 among several other ideas in the game, Ubisoft decided Vaas was the best selling point. Ubisoft clearly realized that they had struck gold with Vaas at that year’s E3 press conference.” “As much as I love Far Cry 3, its cover is perhaps the best example of this in action. “All too often, the main question being asked when a publisher designs a character-centric cover is, ‘How recognizable is this character and how many units will the sell?'” Lapp said. Lapp explained that having a character as the focus of cover art can be excellent when used effectively, but he told The Escapist that often publishers do so with the intent of marketing. The following covers exude a feeling or atmosphere over a single character. Lapp believes video game box art focuses more on marketing than the games themselves. Peter Lapp, founder and director of operations of Better Box Art, got the idea for varied cover art after looking at the cover art for books, which sometimes show no characters on the cover.
#Far cry 1 box art series#
The group, made up of entrepreneurs and artists across the U.S., hopes to distribute a series of 10 alternate cover images for popular video games with the help of Kickstarter backers. The Game Awards begins at 5:30 pm PT/8:30 pm ET on December 6.A group of artists at Better Box Art reimagined the covers for video games if box art was done without marketing in mind.īetter Box Art believes video game box art should be as creative as games. Whatever it turns out to be, one thing is certain: We will be shooting at stuff. It could be a themed Far Cry-style FPS, like Blood Dragon-objectively the best Far Cry game, despite what you may have read elsewhere-or Ubisoft might be aiming for a slice of the battle royale pie. How that screwing-up will take place is the mystery. The new game, expansion, or whatever it turns out to be will take place many years after the events of Far Cry 5: Enough time for the radioactive winds of war to disperse, for a new world to emerge from the old, and for humanity to get to work screwing it all up yet again. I thought it was a fantastic twist, plenty of other players did not, but either way it appears that Ubisoft is going follow up that ending with some sort of Mad Max Montana mayhem. In any event, Far Cry 5 ended with a surprise nuclear Armageddon: It turns out that Joseph Seed, the apocalyptic preacher at the heart of all the trouble in Hope County, was right all along.